written by Paul Johnson,
So I was excited for the AAPOR webinar on hard-to-reach populations because I really feel like this is the hardest nut to crack in the industry. Unfortunately, I left being underwhelmed probably because of a misalignment of expectations. I came in thinking that hard-to-reach is the same as hard-to-sample so I was expecting the webinar to focus on the hard-to-sample challenges. I am grateful to Dr. Tourangeau for helping me broaden my horizon. As an employee of a sampling company, sometimes I get too focused on the hard-to-sample problem and not enough on the big picture. Still, for this post I want to focus on the hard-to-sample population and open a debate on whether or not respondent-driven sampling can actually produce good estimates that can help a company make informed decisions.
Posted on May 23, 2013, in respondent driven Sampling, Uncategorized and tagged market research, population, research, respondent driven sampling, respondents, Sampling, sampling methodology, standard probability theory. Bookmark the permalink. Comments Off on Respondent-driven Sampling.